Engaging Cohesive’s internal employees and external audiences through impactful motion design

Cohesive partnered with TDL to relaunch its asset management offer through motion design. The aim was to create a flexible suite of visual assets that could communicate complex services clearly. These assets needed to support internal engagement, brand storytelling, and consistent messaging across multiple touchpoints.

Cohesive needed to introduce a refreshed brand and communicate a complex, evolving offer across different audiences and stages of the customer journey. The outputs had to work internally and externally, building understanding and momentum while maintaining clarity. The challenge was to translate technical concepts into accessible and impactful designs.  

Working closely with Cohesive, and our partners Sleeping Giant, we developed two video outcomes to capture their brand identity.  An internal teaser film introduced the brand, building engagement and alignment, while a longer brand video explained the offer to external audiences. We then created a series of horizon-based films to communicate complex services through simple, visual storytelling.