Our experience of working with clients in a variety of sectors has enabled us to create a proven formula for design. We deliver effective solutions that engage and inform. We don't just focus on making things look pretty; the beauty in our work comes from making things understandable.

The TDL Formula

1. Define

The vital first step in our formula is understanding your aims for the project. Communicating closely with you, to understand what you want to achieve, gives us a framework for the task, helps us stay focused on the brief and lets us – and you – measure the effectiveness of the final product.

2. Research

Where possible, we work with a subject matter expert to inform our design solutions. This allows us to develop insight into the intricacies of a subject, before creating designs that can be understood by everyone, not just the author.

It’s not just about understanding the subject. We also make great efforts to get a clear insight into the end user, their motivations and requirements. For complex projects, we take research to another level by carrying out user behaviour studies and investigations.

3. Develop & test

The next stage is rapid generation of ideas and an initial concept, working closely with project stakeholders to check constantly that our designs are going in the right direction. Our designers bring their experience and knowledge into play, identifying the best formats and media for communicating the information or data.

4. Finalise

We produce beautiful and practical designs that can be easily understood by the end-user, choosing formats and media that suit the topic. Equally important, our designs will meet all of the client’s requirements and answer the original brief.

5. Assess & learn

Our process does not stop when we send you the final design. We carry on learning from experience, starting with an honest assessment of how well the end product performs and how usable it is. User feedback is key to continuous improvement, and so is client feedback on the collaborative experience.

Best practice for subsequent projects

Our Services


Awards & Talks

YearTypeOrganisationDescription
2021TalkUniversity of ReadingStarting your own design agency
2020AwardsIIIDGold Award for Future Concepts
2020AwardsIIIDBronze Award for Corporate Design & Communications
2019TalkLoughborough UniversityInformation Design in your Life
2018TalkNorwegian University of Science and TechnologyAn Introduction to Information Design
2017TalkAPMPReader-Centric Diagram Design
2015TalkAPMPInformation Design: A key material in Bids
2015TalkIIID Vision Plus 2015Talking diagrams: how information design thinking can help win business
2014AwardsIIIDGrand Prix for CARE Refugee Leaflet
2014AwardsIIIDGold Award for Social Affairs
2014AwardsIIIDSilver Award for Corporate Design & Communications

Born in 2011 and growing ever since

In the last few years, we’ve grown from one freelance designer to a two-site team. Our skills have grown too. While our roots and our passion are in information design, we bring elegance as well as intelligence across the spectrum of visual communications.

The Full Story