Designing clear wayfinding to communicate flood works and maintain public confidence in local spaces

We created a clear and accessible wayfinding system for flood alleviation works delivered by the Environment Agency and BAM Nuttall. The aim was to help local park users understand access changes while maintaining confidence in the purpose and benefits of the project.

Local park users needed to understand changing access routes around an active construction site. Information had to be immediately clear, quick to absorb, and suitable for outdoor use. At the same time, messaging needed to explain the disruption, without creating concern, and reinforce the long-term environmental benefits of the works. 

We designed an informative poster and flier, both aligned with the Environment Agency branding. A bright, green-led colour system reinforced the connection to the surrounding natural landscape. Simple layouts and messaging ensured quick understanding, helping local users navigate changes, while explaining how the works were improving existing flood defences.