TDL worked with Austroads to design a 125-page annual report. The focus was on making complex organisational content clear, structured, and easy to navigate. The design needed to support both quick reference and more detailed engagement across a diverse professional audience.
AUSTROADS
Bringing clarity to Austroads’ annual report design
The report needed to communicate strategic objectives, performance, and financial information within a single, cohesive document. Content ranged widely in type and detail, requiring a structure that could guide readers without slowing them down. It also had to align with existing brand guidelines and incorporate a supplied library of photography.
We introduced a clear heading hierarchy and structured content into logical sections, enabling smooth navigation across varied material. Chapter opening pages provided at-a-glance sub-navigation, supporting both scanning and deeper reading. Photography was integrated with intent to reinforce key messages. Interactive navigation within the digital PDF improved usability, resulting in a coherent, accessible report aligned with Austroads’ brand.
Impact
The Austroads Annual Report received a Silver Award at the Australasian Annual Reporting Awards 2026. The Silver Award reflects a high standard of reporting against the ARA criteria. To achieve this level, an annual report must demonstrate solid disclosure of core business activities, regulatory compliance, and balanced, transparent reporting, supported by clear, reader-focused communication.
01. Overview
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02. Challenge
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03. Test
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The visual design is striking, and the layout is clear, engaging, and easy to navigate, making it a genuine pleasure to read through each page. The information is presented in a thoughtful and well-organised way that enhances both clarity and impact. ”
ANNUAL REPORT DESIGN
Clarity across every page
For a report spanning 125 pages, consistency was key. We developed a flexible design system that could accommodate everything from strategic updates and financial data to photography and detailed supporting content.
Clear visual cues, considered layouts and intuitive navigation helped create a report that feels cohesive throughout, while allowing different types of information to remain distinct and easy to understand.
Clear hierarchy and considered layouts make complex content easier to scan and navigate.
ANNUAL REPORT DESIGN
Consistent page structures and visual cues guide readers through different types of information.
ANNUAL REPORT DESIGN
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