Strengthening the UK Ekiden with a data-rich running route guide

We designed a printed running route guide for a UK Ekiden event, helping introduce an unfamiliar race format to a broad audience. The guide combined mapping, leg-specific information, and brand-led design to create a clear, engaging publication that supported pre-race understanding and reflected the professionalism of the event. 

The guide needed to communicate complex route information within limited space, for an audience largely unfamiliar with Ekiden racing. It required careful hierarchy, clarity, and cultural sensitivity – blending Japanese-inspired mapping conventions with an existing UK brand. Information also had to support both whole-route understanding and individual runner needs. 

We combined accurate route mapping with user-focused design, including consistent-scale leg schematics for individual runners. GPX data was refined into clear, bespoke visuals, with key details highlighted through hierarchy and colour. The final design aligned with existing branding while introducing subtle enhancements, resulting in a cohesive, practical, and accessible guide.