50 Degrees partnered with TDL-Creative to refresh its brand and website. The project combined visual identity development, user-focused design and responsive website delivery to create a stronger digital presence. The result is a modern platform that clearly communicates expertise, supports business growth and performs seamlessly across devices.
50Degrees
Designing a refreshed brand and website to strengthen 50Degree's work-winning digital presence
As a growing bid-writing consultancy, 50 Degrees needed a website and brand that better reflected its expertise and ambitions. The existing digital presence lacked the clarity, flexibility and visual impact needed to engage prospective clients. The challenge was creating a contemporary experience that remained easy to navigate and manage.
Working closely with the 50 Degrees team, we developed an updated visual identity and designed a responsive Webflow website. Through research, design exploration and user-focused development, we created a modern platform supported by subtle animation, intuitive navigation and flexible content management, enabling the team to maintain the site confidently.
01. Overview
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02. Challenge
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03. Test
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TDL listened to our brief and guided us throughout the process, creating a website that showcases 50 Degrees while staying true to our values, messaging and expertise. ”
Work-winning design
A clearer digital presence
As specialists in bids and work-winning, 50 Degrees needed a digital presence that communicated the expertise they bring to their clients. Working collaboratively with their team, we translated an established brand into a more distinctive digital experience, balancing personality and movement with simple navigation and a clear information hierarchy.
The result brings together refreshed colours, typography and graphic treatments with responsive Webflow development and considered animation. Just as importantly, we gave the 50 Degrees team the tools and training to manage the website themselves, creating a flexible platform that can evolve alongside the business.
An interactive Growth Snapshot tool, designed to turn complex information into an easy-to-navigate experience on iPad.
GROWTH SNAPSHOT TOOL ON IPAD
Designed to work seamlessly on mobile, with responsive layouts and a consistent experience across every screen size.
MOBILE WEBSITE
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