THE CHALLENGE
Australian transport company Austroads approached TDL to produce a bespoke, 125-page annual report. The report needed to communicate Austroad’s objectives, align with their brand guidelines, and include their chosen photography.
THE SOLUTION
We introduced a clear heading hierarchy and logical chunking of information, enabling readers to move smoothly through diverse content that ranges from the company’s vision and history to its strategic objectives and financial reports.
Sub-navigation pages at the start of each chapter provide an at-a-glance overview, supporting both quick-reference use and deeper engagement. Austroads also supplied a strong library of imagery, which we integrated purposefully to clarify key messages.
We also embedded interactive navigation within the digital PDF, aligning with our shared criteria for usability and readability. The result is coherent, reader-friendly, and confidently aligned with the Austroads’ brand.
“The visual design is striking, and the layout is clear, engaging, and easy to navigate, making it a genuine pleasure to read through each page. The information is presented in a thoughtful and well-organised way that enhances both clarity and impact.”
Ekaterina Kologrivova, Marketing and Communications Manager (Acting), Austroads
As a UK-based design agency, TDL-Creative specialises in information and bid design – helping organisations in sectors like transport infrastructure express complex strategies through clear, compelling visuals.