About

Founded:

2011

Employees:

14

Location:

London & Sydney

As a 100% employee-owned team, every one of us is personally invested in understanding your project and making it succeed – no matter how complex.

Get to know us

Our mission

To deliver complete clarity and total certainty for those who require exceptional information design.

Whether bidding, simplifying complex information or elevating visual communications, we work as true strategic partners. Combining industry expertise, genuine empathy and meticulous attention to detail, we ask sharp questions, challenge assumptions, and deliver exceptional solutions for the most complex needs.

Our approach

Working together to create clarity

We take time to understand each client’s context, pressures and priorities, asking the right questions to uncover what matters before we start designing.

01. Collaboration

Understanding complexity, together

We work alongside bid teams and communications stakeholders, creating an open, collaborative environment where ideas can be explored, challenged, and aligned before any design decisions are made.

03. Communication

Keeping teams perfectly aligned

We stay involved as ideas develop, supporting teams in communicating clearly with each other, ensuring information remains consistent, understood, and aligned as the bid progresses.

Our Team

Employee owners with specialist expertise

Our employee-owned team brings specialist expertise and a collaborative mindset, taking responsibility for understanding each challenge, asking thoughtful questions, and offering clear insight from the start. 

Founder & General Manager (TDL APAC)

Oliver Tomlinson

Founder & General Manager (TDL APAC)

Oliver founded TDL in 2011, transitioned the agency to 100% Employee Ownership in 2023, and launched TDL Sydney in 2026. With a background in highways, he specialises in applying information design to bids and tenders, helping clients communicate complex ideas with clarity. Outside work, you’ll usually find him trail running – or encouraging others to join him.

Key projects

  • From the UK to Sydney: How TDL Expanded Internationally

    See project

  • Bringing Clarity to Austroads’ Annual Report Design

    See project

Creative Director

Craig Melvin

Creative Director

Craig is Creative Director at TDL, having joined as a Junior Designer in 2014. He helps clients with complex challenges across multiple sectors. His work spans Complex Communications and Bid Design, using strategic, human-centred thinking to uncover key stories and messages. Outside work, you’ll find Craig in the kitchen or trying a new restaurant.

Key projects

Head of Operations

Dave Stroud

Head of Operations

Dave Stroud is Head of Operations at TDL and has been with the company since 2011, previously working as a Senior Designer. He now coordinates projects across the studio, ensuring teams and clients have the right processes and support from the outset. Outside work, Dave is usually busy coordinating his children’s schedules and acting as their full-time chauffeur.

Key project

  • Visualising demolition strategies for a nuclear power station

    See project

Head of Bid Design

Tom Howse

Head of Bid Design

Tom, Head of Bid Design at TDL-Creative, applies information design thinking to some of the UK’s highest-value and most strategically significant proposals. With over a decade of experience, he leads the design team through sharing best practice. Renowned for his typographic expertise and attention to detail, Tom helps clients communicate clearly and secure major bid wins.

Key projects

Head of Editorial Design

Sammi Loerns

Head of Editorial Design

Sammi, Head of Editorial Design at TDL, joined the team in 2015. She leads large-scale editorial projects, transforming complex content into strategic reports, publications, and bid documents. Outside work, she’s a proud mum who enjoys live music and a well-earned glass of wine.

Key projects

Financial Controller

Ciara McLellan

Financial Controller

Ciara is TDL’s Financial Controller and has been with the company since 2015. She manages day-to-day finances, monthly reporting, budgets and spending – and genuinely loves a spreadsheet! Outside work, she’s kept busy by her two boys and enjoys reading, watching rugby and golf, listening to true crime podcasts, and relaxing with the occasional glass of wine.

Key project

Marketing Analyst

Abi Buller

Marketing Analyst

Abi is a Marketing Analyst at TDL, joining the team in 2025. With an editorial background, she takes a thoughtful, research-led approach to content and communication. Passionate about design and the creative industries, she enjoys championing TDL’s work and employee-owned culture. Outside work, Abi enjoys learning Japanese, running, reading, and visiting art galleries.

Key projects

Senior Designer

Jake Pollock

Senior Designer

Jake is a Senior Designer at TDL, having been with the company for 8 years. He is particularly interested in efficient communication – viewing every visual element as an opportunity to guide the user to their destination. He maintains the importance of personality and humour to the design experience. Outside of work, Jake loves going to the theatre and live music.

Key projects

Senior Designer

Tomoko Furukawa

Senior Designer

Tomoko is a senior designer at TDL. She works with clients across a wide range of sectors, supporting them in communicating effectively with their audiences through visual tools. She is passionate about discovering the hidden narratives within complex information. Outside of work, Tomoko’s curiosity extends to wide-ranging interests too numerous to capture here.

Key project

  • Exploring the benefits and challenges of isometric illustrations

    See project

Senior Designer

Chris Lewis

Senior Designer

Chris has been at TDL since 2020, helping clients across aviation, construction and the public sector communicate complex ideas in winning bids. He specialises in complex diagrams and maps, bringing a methodical, problem-solving approach to every project. Outside work, he enjoys the outdoors, fishing, snooker, and relaxing with a pint of Guinness and a packet of fig rolls.

Key project

  • Engaging Cohesive's Audiences Through Motion Design

    See project

Mid-Weight Designer

Robin Sweetlove

Mid-Weight Designer

Robin joined TDL in 2021 and is a Mid-Weight Designer working across a variety of sectors. She specialises in diagramming, presentation design and flexible templates that help clients communicate with confidence. With a growing interest in animation and video, she enjoys bringing shared ideas to life. Outside work, she’s kept busy chasing after her toddler and two big dogs.

Key project

Mid-Weight Designer

Kristina Vang

Mid-Weight Designer

Kristina is a Mid-Weight Designer at TDL, joining the team in 2025. She works with clients across infrastructure, construction, the public sector, and humanitarian organisations. Passionate about design for good and improving access to information, she brings a thoughtful approach to every project. Outside work, she enjoys cooking, running, painting, and travel.

Key projects

Designer

Christi Van Heerden

Designer

Christi is a designer at TDL, joining the team in 2023. She helps clients across a range of sectors communicate complex information through infographics, bid proposal templates, and other visual assets. With a passion for editorial design and branding, she brings a thoughtful, collaborative approach to every project. Outside work, she enjoys running, sauna sessions, and travel.

Key project

Designer

Nelly Bridger Morales

Designer

Nelly is a Junior Designer at TDL, joining the team in 2024. She helps clients communicate complex ideas through bid documents, presentations, diagrams, and other information design projects. With a keen interest in editorial layout and document structure, she brings a calm, organised approach to every project. Outside work, she enjoys running, travelling, baking, and shopping.

Key project

  • Strengthening the UK Ekiden with a data-rich running route guide

    See project

Our clients

We work with industry leaders and challengers to bring clarity to complexity.

See all clients

Our Partners

We partner with a network of specialists, each an expert in their field.

Testimonials

What our clients say

  • "TDL’s attention to detail and clear, impactful outputs made them a pleasure to work with from bid identity to final submission."

    Megan Jones
    Head of Bids & Proposals (Transport, Energy & Power), Balfour

  • "TDL’s great understanding of our content resulted in excellent supporting graphics. They’re also easy to work with and highly collaborative."

    Matilda Pungitore
    Proposals Coordinator, Service Stream

  • "Jake (Senior Designer at TDL) came up with a clear visual way to express unorganised information…and made the final product much better than I thought it would be!"

    Vicky Jones
    Senior Bid Writer, Ringway

  • "The combination of outstanding design quality and exceptional service made the experience exceed our expectations."

    Ekaterina Kologrivova
    Senior Communications Officer, Austroads

  • "TDL have a great talent in understanding and bringing our ideas to life – always producing something far beyond what we pictured in our minds."

    Zoe Waldron
    Core Marketing Manager, Navtech

  • "The quality and detail of the work has been instrumental in the development of the Cohesive brand and creative output."

    Daniel Lambert
    Director of Brand and Communications, Cohesive