We were tasked to create essential and informative wayfinding materials for local park users. The objective was to raise awareness of the access changes around an Environment Agency & BAM Nuttall site whilst they carried out flood alleviation works.
The aim for this map was to help users easily and safely navigate around the work site, whilst applying a design system that complimented its outdoor parkland setting. We kept the design bright and optimistic by applying multiple shades of green. The colour system helped to reinforce the message that the works would not affect the lush landscape and surrounding areas.
Whilst still adhering to the Environment Agency’s brand guidelines, we created a set of informative and clear materials, appropriate to their setting. This meant that people living and working around the site found it easy to understand how the works were improving existing flood defences in their local area.