THE CHALLENGE
Our client DAI International – together with Royal Botanic Gardens Kew and The Department for Environment, Food and Rural Affairs (Defra) – was seeking a design partner to launch an impactful brand and website for this exciting new programme.
The Global Centre on Biodiversity for Climate (GCBC) was announced by the UK Government at COP26 with the aim of tackling climate change and poverty challenges. The programme works to establish a virtual global network of research institutions, experts and people; support Global South countries; shape decision-making and policies; and value, protect, restore and sustainably use biodiversity.
This project required us to build a brand from ground up and collaborate with a variety of stakeholders to reach a result that everyone was pleased with. This, coupled with the complex mix of collaterals and strict deadlines (the website needed to be live by COP26), meant that meticulous time and resource management was needed – one of TDL’s strengths!
SOLUTION 1
The first output was the core brand toolkit (including logomark, colour scheme and typography). Following workshops and initial testing with the stakeholders, we landed on a design system centred around the core themes of a global network, biodiversity and laboratory work.
The final concept features vibrant colours and a unique and expressive typeface. Two logos were created to tailor to the different geographies involved in the project – the core version (showing Africa and South America) and the secondary version (showing South-East Asia and Latin America).
SOLUTION 2
To support the project launch, we also created a suite of editable templates. This included a Word document and PowerPoint deck, which allowed more space to express the visual identity of GCBC.
SOLUTION 3
The crowning jewel of this project was the launch of the GCBC website. As part of TDL’s digital service offering, we managed the research and design of the site, as well as taking a leading role in the development and go-live phases.
Highlights of the website include bespoke diagrams, subtle animations, accessible and responsive content, and an interactive project map.
In addition to the design of the site, TDL ran content management system (CMS) tutorials to ensure the client had the knowledge needed to update content in-house after project completion.
We were delighted to partner with DAI, Defra and the Royal Botanic Gardens Kew on the launch of GCBC. Working with stakeholders right from ideation phase through to website launch was a great way to ensure the brand toolkit was used effectively, and the right training was in place for the client to manage their site going forward.
Craig Melvin, Creative Director at TDL-Creative
