About - TDL-Creative

Our experience of working with clients in a variety of sectors has enabled us to create a proven formula for design. We deliver effective solutions that engage and inform. We don't just focus on making things look pretty; the beauty in our work comes from making things understandable.

The TDL Formula

2. Research

Where possible, we work with a subject matter expert to inform our design solutions. This allows us to develop insight into the intricacies of a subject, before creating designs that can be understood by everyone, not just the author.

It’s not just about understanding the subject. We also make great efforts to get a clear insight into the end user, their motivations and requirements. For complex projects, we take research to another level by carrying out user behaviour studies and investigations.

3. Develop & test

The next stage is rapid generation of ideas and an initial concept, working closely with project stakeholders to check constantly that our designs are going in the right direction. Our designers bring their experience and knowledge into play, identifying the best formats and media for communicating the information or data.

5. Assess & learn

Our process does not stop when we send you the final design. We carry on learning from experience, starting with an honest assessment of how well the end product performs and how usable it is. User feedback is key to continuous improvement, and so is client feedback on the collaborative experience.

Best practice for subsequent projects

Tender Documents & Bid Design

Branding

Digital

Documents & Packaging

Visualisations

Workshops

Year	Type	Organisation	Description
2024	Talk	University of Reading	Iconic: An introduction to Icons
2024	Talk	Herefordshire College of Arts	The Conversation of Design: Effective communication during the design process
2023	Workshop	TDL Client	Effective Bid Design
2022	Talk	IIID: Conversations	The Hidden Graphics: Creating diagrams for large corporate bids
2022	Talk	University of Reading	Oliver Tomlinson: Life after Reading
2022	Talk	University of Royal Holloway	Data Visualisation
2021	Talk	University of Reading	Starting your own design agency
2020	Awards	IIID	Gold Award for Future Concepts
2020	Awards	IIID	Bronze Award for Corporate Design & Communications
2019	Talk	Loughborough University	Information Design in your Life
2018	Talk	Norwegian University of Science and Technology	An Introduction to Information Design
2017	Talk	APMP	Reader-Centric Diagram Design
2015	Talk	APMP	Information Design: A key material in Bids
2015	Talk	IIID Vision Plus 2015	Talking diagrams: how information design thinking can help win business
2014	Awards	IIID	Grand Prix for CARE Refugee Leaflet
2014	Awards	IIID	Gold Award for Social Affairs
2014	Awards	IIID	Silver Award for Corporate Design & Communications

Born in 2011 and growing ever since

In the last few years, we’ve grown from one freelance designer to a two-site team. Our skills have grown too. While our roots and our passion are in information design, we bring elegance as well as intelligence across the spectrum of visual communications.

The Full Story

A little About Us