It’s that time again! It’s our pleasure to welcome Robin to the team, joining us as a designer!

Robin joined us straight from the University of Reading earlier this year and is already working on a number of projects. She’s doing a fantastic job so far; check out her Q&A below to get to know her a little better.


What made you want to work at TDL?

We heard a lot about how awesome the TDL team is at uni in terms of their mad skillz and being a solid team, so couldn’t not be at least a little bit interested! Information design is a real skill to learn, outside of just having creative, and  having a tight-knit team of experts to help nurture that skill seemed like a really great gig.


If you could design one thing what would it be?

I would bring back Top of the Pops so I could leave my stamp with a new opening theme, redo their branding, set design and of course revive the cool 80s transitions on-screen.


If you had to frame one piece of graphic design what would it be?

Any of Susan Kare’s icons – the person I wrote my dissertation about! Designing for the original Apple Macintosh while knowing nothing about computers herself and designing for users in that same boat. She was really creative with finding a genuine meaning to put behind her icons so people could actually use them. Function over form – but including the form, as they are too cool!

Image sourced from WomensArt

What’s your “party trick”?

I can lick my elbow – cool, I know.


You’re having a TV marathon this weekend. Which box set would you choose and which snacks would you provide?

GLEE – 100%. But only the first 4 seasons as 5 / 6 were tragic. As for snacks, you have to play to the crowd so might send out a google forms beforehand and gage what everyone is in the mood for. If it were just me, though – I would eat a whole Christmas pudding with brandy sauce to myself, and probably a cocktail on the side.


Who would be your dream client and why?

Edna Mode from The Incredibles. She has vision, darling.


How do you embody the TDL team values? (creative & innovative, enthusiastic team, responsive & reliable)

Creative & innovative: Looking back at my past work, I don’t think I have a set ‘style’ or a go-to  which I think will lend itself to being flexible and creating a tailored solution to each individual design challenge.

Enthusiastic team: I’m always up for learning, receiving feedback, and I am always willing to ask questions when I don’t know something or need more insight as a way to create better solutions and be more innovative.

Responsive & reliable:Always looking to improve, I strive to produce my best work whilst being open to change – and I hate being late, so time management is key!


What are three things you’d love to learn this year?

  1. Tackled learning to crochet this year, so knitting is next on the agenda
  2. How to swim
  3. How to cook a Christmas dinner for a crowd – even the premise is daunting

You’re organising the TDL Christmas party- where do you send us?

I’ve been begging my friends to go ice skating with me for years to no avail, so I would go for that! Maybe not after some drinks though…


Think about your job role at TDL – which animal best represents you at work and why?

Butterfly! Insert some cliché about how I want to grow and blossom overtime to become a super cool design beast – as a junior I’m more of a caterpillar right now, but determined that I can get there!