Following a branding project we completed for Harmony Nutrition, we were asked to design a guide to promote healthy eating for the residents of Bracknell Forest. Clear, easy-to-follow recipes were the key.
Sector: Food & Drink
Category: Document Design
Sharon Mobbs from Harmony Nutrition had run a number of workshops around the Bracknell area asking residents to share ideas for healthy eating on a budget, and to take part in Sharon’s 5-4-3-2-1 Challenge.
We designed a document structured around recipes created in the six workshop venues, with each venue looking at meals utilising a particular ingredient. Our layout ensured the recipe guidance was extremely easy to follow, with short line lengths, step-by-step instructions, and clear photos of ingredients. Top tips and localised photography gave the document a friendly touch, with the whole design being perfectly tailored for the intended reader audience.
TDL provided a great service for the Bracknell Forest Council 54321 Recipe booklet. They integrated my company branding and colours with the commissioned project, and were very proactive in understanding the underlying client’s needs. Because they understood the concept behind the ‘local’ nature of the recipe booklet, they were able to produce a super design layout which really signposted the involvement of local residents in the project.
Owner of Harmony Nutrition