Menu design for Grillshack that not only shows what is on offer but how to order with an illustrated customer guide.
Sector: Food & Drink
Category: Branding and Document Design
This project was a great information design challenge for the team, and something slightly different too. With two separate challenges to be portrayed in one small menu, it took careful planning and design to make this work. With the addition of illustration, and the look and feel of the rustic brand, it was a change from the more corporate work the TDL designers usually tackle. After getting a real feel of the restaurant’s requirements, a customer journey style diagram was created for the reverse of the menu to show a step-by-step guide to the ordering process, and left the front panel to showcase the great food on offer.